Privacy Policy

Effective Date: July 12, 2026

Development version

Aura is under active development and has not reached its final production configuration. This policy describes functionality that currently exists and will be updated before material data-handling changes are activated.

Introduction

Aura App LLC (“Aura,” “we,” “us,” or “our”) is developing Aura, an iOS application intended to help adults build habits, complete focus sessions, and reduce distracting phone use. This Privacy Policy explains how information is handled by the current development version of Aura and by our related website. Aura is under active development and has not reached its final production configuration. This policy describes functionality that currently exists. It does not describe planned features as though they are already active. We will update this Privacy Policy before activating features that materially change how personal information is handled.

1. Eligibility

Aura is intended for individuals who are at least 18 years old. Aura is not directed to children or individuals under 18, and we do not knowingly request personal information from anyone under 18. If you believe that someone under 18 has provided personal information through Aura, contact us at help@downloadaura.app.

2. Information Stored on Your Device

Most information used by the current version of Aura is stored locally on the user’s device. Depending on the features available in the development build, locally stored information may include: name, username, or display name; email address entered manually in the app; age; gender selection; role or life stage; habits and habit descriptions; habit schedules and reminder preferences; goals, aspirations, and motivations; self-reported phone usage; target phone usage; selected distracting or blocked apps; answers provided during onboarding; free-text notes; streaks and progress information; active habit-session information; check-in dates and times; app preferences and settings; profile or custom habit images selected by the user; and referral activity stored by the app. This information is currently stored within Aura’s local app storage on the device. Aura does not currently synchronize this information with an Aura-operated cloud database.

3. No User Accounts or Authentication

Aura does not currently provide user account registration, email-and-password authentication, Sign in with Apple, Google Sign-In, server-side user profiles, cross-device cloud synchronization, or stored login credentials or passwords. An email address or display name entered into the current app is stored locally and does not create an Aura account. Account functionality may be introduced in a future version. This Privacy Policy will be updated before such functionality is activated.

4. AI Habit Photo Verification

Aura currently includes an optional AI habit-verification feature. When a user chooses to verify a habit with a photo, Aura may process and transmit the photo captured by the user, the name of the habit, the habit description, and technical network information needed to deliver the request, such as an IP address. The photo may be resized or compressed before transmission. The information is sent through a Rork-operated service or proxy to Google Gemini for analysis. The service returns a verification result, such as whether the photo appears to support completion of the selected habit, along with a short explanation. The verification request occurs only after the user chooses to capture and submit a photo. Aura does not use habit-verification photos for facial recognition, biometric identification, advertising, behavioral tracking, user profiling, identity verification, or video recording. Aura does not intentionally save a permanent copy of the captured verification photo in Aura’s local storage after the verification request is completed. Rork, Google, and their infrastructure providers may temporarily process or retain request information as necessary to provide the service, maintain security, prevent abuse, investigate errors, comply with legal obligations, or as otherwise described in their respective terms and privacy notices. Aura App LLC does not control the independent retention practices of those providers. Users should not include passwords, financial information, identification documents, children, other individuals, or highly sensitive information in verification photos, habit names, or habit descriptions. AI-generated verification results may be incorrect.

5. Camera Access

Aura requests camera access only for user-initiated habit-verification photos. Camera access is not used for facial recognition, biometric processing, continuous monitoring, video recording, advertising, analytics, or background recording. Users may deny or revoke camera permission through iOS Settings. Habit photo verification will not function without camera access.

6. Photo Library

Aura does not currently request broad access to browse a user’s entire photo library. Where an Apple system photo picker is available, Aura receives only the image the user chooses through that picker. Some development builds may include an option to save an Aura-generated image to Photos. When that feature is available and the user chooses to use it, Aura may request add-only photo permission. Add-only permission does not allow Aura to browse the user’s full photo library.

7. Screen Time and App Blocking

Aura does not currently have a completed, production-ready Screen Time or app-blocking system. Some development builds may display or test Apple’s Screen Time / FamilyControls authorization process. However, Aura does not currently read actual Screen Time usage history, upload Screen Time data to an Aura server, monitor the content of other apps, read messages or private communications, read browsing history, view passwords, perform production app blocking, or operate a completed DeviceActivity or shield extension. Any Screen Time information displayed in the current development version may be simulated or mocked. Aura plans to apply for and implement the appropriate Apple capabilities before offering functional Screen Time blocking. This Privacy Policy will be updated before real Screen Time information is accessed or production blocking is enabled.

8. Notifications

Aura’s notification functionality is not currently complete. Development builds may contain notification-related settings, permission descriptions, or test interfaces. Aura does not currently operate a remote push-notification service or transmit push-notification tokens to an Aura server. Aura does not currently send server-controlled marketing notifications. If local reminders or push-notification services are activated in a future version, this Privacy Policy will be updated as appropriate.

9. Subscriptions and Payments

Aura does not currently process subscriptions or payments. Aura does not currently have an active Superwall integration, active Apple in-app subscriptions, or another operational payment system. As a result, Aura App LLC does not currently receive subscription transaction information through the app. Subscription functionality may be added later. The Privacy Policy will be updated before an operational subscription or payment system is released.

10. Referral Sharing

Aura may allow users to share a referral link using the standard iOS share sheet. Referral content may include a referral link, a referral code, and the user’s first name, if the app includes it in the prepared referral message. Aura does not automatically include habit details, private notes, verification photos, Screen Time information, or personal progress data in referral messages. The user chooses whether to share the referral message and which destination app or service receives it. Once information is shared with another app, such as Messages, WhatsApp, Instagram, or another destination selected by the user, that app’s privacy practices apply. Aura may check on the device whether certain sharing apps are installed so it can present relevant sharing options. These checks are not used for advertising or tracking.

11. External Links and Support Services

Aura may open help, feedback, feature-request, or bug-report pages in the user’s web browser. Opening an external page may cause the website and its hosting provider to process standard web information, including IP address, browser and device information, date and time of the request, requested page, and information the user voluntarily submits. Aura does not automatically attach the user’s habit data, verification photos, private notes, or Screen Time information when opening an external webpage. Information voluntarily submitted through an external help or feedback service is governed by that service’s own privacy practices.

12. Support Communications

If a user contacts us at help@downloadaura.app, we receive the information included in that communication. This may include email address, name, message contents, screenshots, attachments, and other information the sender voluntarily provides. We use this information to respond to the request, troubleshoot issues, protect Aura, maintain support records, and improve the app. Support communications may be retained for as long as reasonably necessary to address the request, maintain business records, resolve disputes, enforce agreements, or comply with legal obligations.

13. Website Information

When someone visits the Aura website, our website-hosting and infrastructure providers may process technical information necessary to deliver and secure the website. This may include IP address, browser type, device type, operating system, requested pages, request date and time, referring webpage, and security and diagnostic logs. We may use this information to operate the website, prevent abuse, diagnose technical problems, and maintain security.

14. Analytics, Advertising, and Tracking

Aura does not currently integrate an advertising or analytics SDK. Aura does not currently use Firebase Analytics, Google Analytics within the iOS app, Mixpanel, Amplitude, PostHog, Meta or Facebook SDK, AppsFlyer, Branch, Crashlytics, Sentry, or advertising networks. Aura does not currently request App Tracking Transparency permission, collect the IDFA, or track users across apps or websites owned by other companies. Aura does not sell personal information. Aura does not share personal information for targeted or cross-context behavioral advertising. Development builds may produce local console or operating-system diagnostic logs used by developers to test the app. These logs are not intentionally transmitted to an Aura analytics service.

15. Information Aura Does Not Currently Request

The current version of Aura does not request access to precise or approximate location, contacts, calendar, Bluetooth, Motion and Fitness data, HealthKit, microphone, speech recognition, Siri, Face ID or Touch ID data, Advertising Identifier, or App Tracking Transparency tracking.

16. How Information Is Used

Aura may use information handled by the current development version to provide and personalize app functionality, save user-entered habits and preferences, track local streaks and habit progress, operate active habit sessions, perform user-requested AI habit verification, prepare referral messages, respond to support requests, test and improve the app during development, diagnose technical problems, protect the app, website, users, and company, and comply with legal obligations. Aura does not currently use personal information for targeted advertising or third-party behavioral profiling.

17. When Information May Leave the Device

Most Aura information currently remains on the user’s device. Information may leave the device in limited situations: AI verification, when a user submits a habit-verification photo, habit name, and habit description for analysis; user-directed sharing, when a user chooses to send a referral message through another app or service; external websites, when a user opens or submits information through a help, feedback, or support webpage; support communications, when a user contacts Aura App LLC by email; and legal and security matters, when disclosure is reasonably necessary to comply with law, legal process, valid governmental requests, protect rights and safety, investigate abuse, or enforce applicable agreements.

18. Data Retention and Deletion

Locally stored Aura information generally remains on the device until the user removes it or deletes the app. Aura does not currently provide a fully implemented in-app account or server-data deletion system because Aura does not currently provide user accounts or a production server-side user database. Deleting Aura from the device removes the active local installation and its locally stored app container, subject to the user’s device settings and any backups managed through Apple or another device-backup system. Deleting Aura does not automatically delete previously sent support emails, information submitted to an external feedback service, referral messages already shared with another app, information processed by AI providers under their own retention practices, or copies that may remain in device backups. Users may contact help@downloadaura.app regarding information held directly by Aura App LLC, such as support correspondence. Because most core app information exists only on the user’s device, Aura App LLC may be unable to access, retrieve, correct, or delete that local information remotely.

19. Security

Aura App LLC uses reasonable administrative and technical measures appropriate to the current development stage to protect information under its control. However, no application, device, storage method, network transmission, or third-party service can be guaranteed to be completely secure. Users are responsible for maintaining the security of their devices and should avoid submitting highly sensitive information through development-stage software.

20. International Processing

Information sent for AI verification, website operation, external support, or email communication may be processed in countries other than the user’s country of residence. Those countries may have privacy laws that differ from the laws in the user’s location.

21. Privacy Rights

Depending on where a user lives, the user may have rights concerning personal information held by Aura App LLC, including rights to request access, correction, deletion, restriction, or a copy of certain information. Most Aura app information is currently stored only on the user’s device and is not accessible to Aura App LLC. Users can generally control that information directly by editing local app data or deleting the app. Requests concerning information held directly by Aura App LLC may be sent to help@downloadaura.app. We may need to verify a requester’s identity before responding to a privacy request.

22. Changes to This Privacy Policy

Aura is under active development. Features, vendors, storage practices, and permissions may change before public release. We may update this Privacy Policy when Aura’s functionality changes. Material changes will be reflected by revising the effective date at the top of the policy. Before activating accounts, cloud storage, subscriptions, production Screen Time access, push notifications, analytics, or other material data-handling features, we will update this Privacy Policy as appropriate.

23. Contact Us

Questions or requests concerning this Privacy Policy may be sent to: Aura App LLC. Email: help@downloadaura.app